Language:
The title and tag-line, release date all follow the expected codes and conventions of a film poster. The poster contains images of the stars in the main picture but not their names which could suggest they are well known.
The poster features an image in the form of glass breaking to give an idea that you need to see it this could draw in audience as it creates interest in the poster. the only tagline featured is that it is part of the Divergent series , this would create and interest in the audience who have seen the first film and could also make a new audience want to watch the series.The sky in the background of the image is cloudy , this could suggest conflict in the film.
Institution:
Release date: March 19, 2015 (United Kingdom) .Insurgent was directed by Robert Schwentke, produced by Douglas Wick, Lucy Fisher, Pouya Shabazian. Production companies Red Wagon Entertainment, Summit Entertainment, Mandeville Films.
Starring Shailene Woodley ,Theo James, Octavia Spencer, Jai Courtney ,Ray Stevenson ,Zoë Kravitz , MilesTeller, Ansel Elgort ,Maggie Q, Naomi Watts , Kate Winslet.
Audience:
The main target audience of " Divergent " looks like it would be mixed gender however perphaps slightly more females because the film poster has a male and female character so we know it must be some sort of romance and young females tend to like romance movies.
Representation:
The female character is presented in a new view as she looks like a strong female character holding a gun covered up not so revealing how normally female are shown in film posters. The effect of the audience is that more females would like to watch it as it gives a different and new view of women. Also because it is clearly an action movie but what is unusual is that it seems that a women has the main starring role which is unusual because usually in action movies men have the main starring role.
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